Matt Arnold
Let's Make Innovation Less Scary
This post originally appeared in a recent Spark newsletter. The intent is to make innovation less scary and more productive. Reducing the...
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Matt Arnold
Jul 18, 202124 min read
Reflecting on 100 Episodes
Background About 100 years ago, leadership at the University of Iowa were exploring creativity and craft. In academia there was a debate...
Matt Arnold
Mar 23, 20212 min read
Celebrating 75 Episodes
As of today, I’ve produced 75 episodes of The Iowa Idea Podcast. The latest episode will be published soon. I consider myself incredibly...
Matt Arnold
May 22, 20202 min read
The Iowa Idea Podcast Explores Creativity, Craft, and Collaboration
The new podcast, produced by Spark, examines stories of creativity, collaboration, innovation and persistence through interviews with...
Matt Arnold
Apr 4, 20204 min read
Creative Problem Solving: Collaboration as a Critical Capability
In an earlier post, I highlighted the four capabilities needed to help teams and organizations embrace creative problem solving in...
Matt Arnold
Jan 27, 20208 min read
Creative Problem Solving: Learning as a Critical Capability
In an earlier post, I highlighted the four capabilities needed to help teams and organizations embrace creative problem solving in...
Matt Arnold
Dec 18, 20193 min read
In a Sea of Complexity, Organizations Must Remember to SWIM.
When navigating a sea of complexity, it's important to know how to SWIM.
Matt Arnold
Dec 16, 20193 min read
Creative Problem Solving: Utilize a Maximizing Mindset
When facing complex challenges, we need to move beyond a win-lose, true-false, binary view of the world.
Matt Arnold
Dec 5, 20192 min read
Sensemaking: A Critical Leadership Capability
Complex, adaptive systems don't respond to best practices. Utilize sensemaking to help navigate adaptive challenges.
Matt Arnold
Dec 4, 20192 min read
10 Secrets for Better Group Creativity
10 ways you improve the creative output of your team.
Matt Arnold
Nov 26, 20196 min read
The Shelf Life of a Brand
My uncle and communication scholar, John Cragan, taught me that without a theory, you can’t tell a fact from a non-fact. A theory, likes...
Matt Arnold
Nov 21, 20193 min read
Bobby Pins, Drill Bits, and Buggy Whips
Here's a short story to illustrate the importance of understanding customer needs and goals, and putting those goals in the context of...
Matt Arnold
Nov 17, 20191 min read
Improv & Innovation: The Power of Yes
While working on a change management and communication project for a client, we were discussing ways to build trust. I had discussed an...
Matt Arnold
Nov 12, 20196 min read
Symbolic Realities: Symbographic Research for More Effective Experience Design
If you’re going to design brand experiences that are meaningful for your constituents and effective for your business, you need to be...
Matt Arnold
Nov 11, 20192 min read
Social Sectors & Brand Management
A recent coffee conversation with a friend, the conversation focus on brand experience for non-profits. Naturally, the conversation went...
Matt Arnold
Nov 10, 20192 min read
Brand as Organizing Hub
As brand experience continues to take on greater gravitas in advertising, marketing, and CX discussions, it is important to realize that...
Matt Arnold
Nov 7, 20191 min read
Spark Consulting Group's Design Matrix
This model is a framework we use to help walk teams through design and innovation work. Whether it's continuous improvement, iteration,...
Matt Arnold
Nov 4, 20197 min read
Human Centered Design as a Map for Your Innovation Journey
Let Human Centered Design Be Your Guide Human Centered Design (HCD) can serve as a map, or GPS, for your innovation innovation journey....
Matt Arnold
Oct 23, 20196 min read
Avoid Disruption: Improve The Way You Generate Insights
The successful companies of today and tomorrow are the ones that can continuously generate and mange consumer insights.
Matt Arnold
Oct 21, 20196 min read
Four Outcomes Critical to Team Performance
The group bullseye comprises four outcomes to be maximized for team success - productivity, quality, consensus, and satisfaction.
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