Fuzzy to Feasible™
In times of uncertainty, many teams get stuck — not for lack of ideas, but because they’re unsure how to move forward. The Fuzzy to Feasible™ Framework helps organizations navigate uncertainty with structure and momentum. It's designed to support clarity, experimentation, and progress — all grounded in creating and capturing value.
Sensemaking
Get clear on context, stakeholders, and what matters most.
In complex environments, clarity isn’t given — it’s co-created.
Many teams struggle not because they lack ideas, but because they lack a shared understanding of the problem or opportunity. Without a common mental model, efforts scatter, misalign, and stall.
In this phase, we help teams slow down just enough to frame what’s really going on - optimizing for speed and accuracy. We surface assumptions, explore multiple perspectives, and co-create a shared view of the challenge ahead.
For complex problems, there are no best practices — only emerging ones. That’s why sensemaking is essential: it builds the foundation for smart decisions, coordinated action, and adaptive strategy in uncertain times.
Experimentation
Rapid exploration and low-risk learning before over investing.
After sensemaking, experimentation helps us explore the path forward — especially when facing complex challenges with no clear answers.
We focus on identifying the crux issue, then designing the smallest, most meaningful experiments to test our assumptions and reduce uncertainty.
The goal isn’t to launch, but to learn. We begin by confirming what’s desirable to the customer, then evolve our prototypes and experiments with progressive rigor — moving from rough ideas to refined solutions as insight builds. Whether through mock-ups, simulations, conversations, or live pilots, experimentation is how we stay adaptive, focused, and aligned as we move toward feasibility and value.
Value Creation
Design offerings and solutions that resonate with real human needs.
Innovation creates and captures value — and this phase is dedicated to the first part: creating value by focusing on what matters to customers and stakeholders.
Here, we move from insight to action, designing solutions that address root causes, not just surface symptoms. We prioritize insights over ideas, translating what we've learned into intentional concepts that are desirable, feasible, and grounded in evidence.
Design is not just how something looks — it's how the whole system works. Every choice is intentional, aimed at building solutions that fit real needs and generate real momentum. By anchoring creativity in evidence and aligning around stakeholder-defined value, teams build smarter, faster, and avoid the costly missteps that come from acting on assumption instead of understanding.
Value Capture
Align your offering with viable models to generate return.
Without a way to capture value, even the best ideas remain just inventions.
In this phase, we shift focus from what customers want to how the organization can successfully deliver and benefit from it. It's where feasibility comes into view — asking: Can we do it? How might we structure the business, partnerships, and capabilities needed to make this real?
Value Capture ensures innovation work doesn’t stop at desirability. It builds the pathways that allow organizations to create, capture, and sustain value — helping de-risk the future and move promising concepts toward operational reality.
Scaling & Sustaining
Build the systems, practices, and culture to support growth.
Innovation becomes truly powerful when it becomes repeatable — and regenerative.
In this phase, we focus on building the systems, capabilities, and collaborative practices that allow innovation to scale — not as a one-off event, but as an enduring strength.
Scaling innovation isn’t just about growing solutions; it’s about growing the organization's ability to sense, respond, and adapt. Through feedback loops, operational systems, and collaborative structures, we build a flywheel where success feeds learning, and learning feeds future success.
We help teams not just launch new ideas, but build the mindsets, craft, and resilience to innovate again — and better — over time. With the right structures and behaviors in place, organizations can reach a point where they not only deliver innovation, but continually improve how they innovate.
Technology, processes, and tools are important — but they serve the goal of enabling people to collaborate, learn, and create value at scale. Sustained innovation is human-powered, feedback-driven, and built to continually address uncertainty and complexity.
Take Inspired Action
Is your team struggling with uncertainty?
Is the future starting to feel more risky — and less clear?
Spark Consulting can help. Let’s explore how the Fuzzy to Feasible™ framework can equip your team to navigate complexity, create clarity, and take confident action toward a stronger future.
Get in touch to start the conversation.